We turn inspiration into validated opportunities that are both desirable and viable.

Our methods combine

Concept and offer testing to measure the potential of ideas, claims, visuals, and positioning, and to simulate different market scenarios.      

Product or Service testing to evaluate performance, sensorial experience, and emotional fit throughout the development process.

Pack testing to assess how design, format, and visibility influence perception, understanding, and purchase intent.

Collective innovation and co-creation to engage consumers, experts, and internal teams in shaping ideas that stay relevant and distinctive.·  

Iterative validation loops that blend qualitative feedback and quantitative evidence to refine, strengthen, and scale only the most promising ideas.

How we make it impactful

We combine speed and rigor so you get clear answers fast without compromising quality or depth

We test ideas in realistic contexts to see how they perform against competitors and real consumer choices

We test, learn, and adjust fast to de-risk innovation, using AI-assisted concepts when speed is essential for decision-making

We help you find the right balance between features, pricing, and range so your products and services perform better.

Our methods combine

Testing price, range, and feature combinations to find the mix that delivers the best balance of preference, value, and profitability

Simulating market realities to see how different offers perform when customers compare choices side by side including competitors and “what if” scenarios for new entries

How we make it impactful

We use proven techniques such as conjoint, trade-off, and MaxDiff analyses to understand real buying behavior and decision drivers

We blend quantitative modeling with qualitative insight to capture both what people choose and why they choose it

We build simulators and elasticity models to anticipate how pricing or portfolio changes will impact performance and profitability

We help you anticipate what comes next, not by predicting, but by preparing for multiple futures.

Our methods combine

Trend and signal scanning to identify emerging behaviors, technologies, and cultural shifts before they reshape your market

Scenario exploration to map how different futures could unfold, assess potential risks and opportunities, and test the resilience of your strategies

Opportunity framing to translate foresight insights into concrete innovation territories and long-term roadmaps

How we make it impactful

We partner with leading foresight agencies to decode weak signals, emerging consumption rituals, and cultural codes

We analyze factors of change and interconnections across social, technological, environmental, economic, and political dimensions to understand how trends reinforce or disrupt each other

We turn foresight into action through co-creation workshops and scenario-based planning, so teams can transform possible futures into tangible strategies and innovation priorities