To truly understand a market, we need to go beyond what people do, uncovering the emotions and lived experiences that shape their decisions.
Our methods combine
Quantitative Usage & Attitudes surveys to size markets and map behaviors at scale
In-depth interviews & focus groups to explore decision triggers, needs, and emotional drivers
Diaries & ethnography to capture authentic moments in real life
How we make it impactful
We blend research, analytics, and behavioral science to deliver a complete view. Not just a single survey snapshot
We can bring insights to life through visual stories and creative assets, in partnership with expert designers
We also can build interactive dashboards that keep insights alive and support your ongoing research
Not all customers are alike, and segmentation that stops at demographics misses what truly matters.
Our methods combine
Segmentation models built on behaviors, motivations, and mindsets, not just age or gender
Personas created from real-data foundations that include usage patterns, attitudinal signals
How we make it impactful
We craft personas that blend qualitative insight and quantitative data analysis. We can bring them to life through AI so teams can explore and engage with them in real time
We design immersive workshops that turn these insights into action and connect teams with real customer stories
We partner with best-in-class statistics experts to ensure our segmentations are robust, and actionable
We don’t have a crystal ball, but by combining your data with research and advanced analytics, we help you explore futures and plan with confidence.
Our methods combine
Predictive models & scenario simulations: blending market research with your customer data to test “what if” questions like pricing shifts, product launches, or market changes
Operational forecasting: applying analytics to your internal data to anticipate peaks in demand, workforce absenteeism, or shifts in store traffic
How we make it impactful
Interactive simulators for hands-on scenario planning
Partnerships with forecasting startups to harness cutting-edge analytics
Collaboration with our foresight partners to add trend signals and qualitative depth
